Your marketing is working. But leads sit in your DMs, client notes live in your head, invoices are spread across three apps, and nothing runs without you. I build the backend so your business runs as well as it looks.
I spent 24 years behind the chair learning what customers really pay for: how an experience makes them feel. I opened my own salon in 2014 and grew it to seven figures and 27 employees, with every system, policy and procedure written down. The business ran. I was the one who was burnt out, because I never learned to look after the owner. Now I build both: systems and automation that carry the work, and an owner with a regulated nervous system to lead it.
I also built an e-commerce brand to six figures, and I've closed $1.5M in high-ticket sales. What I love most is sitting with an owner, finding where the business depends on them, and building the structure that takes that weight off.
We build the structure first, then install it and hand it to your team.
Where every hour goes, what only you can do, what to hand off.
A 20-minute weekly money review, cash buckets and a pricing check.
Your full customer experience mapped, from first touch to rebook or referral.
Lead tracking, follow-up steps and a consult script that feels like you.
Your top 5–10 repeat tasks written as step-by-step guides.
Who owns what, a weekly team meeting and simple decision rules.
The right apps and AI shortcuts so the systems run themselves.
A protected owner week and your 90-day plan.
Any business owner who's already making money but is the bottleneck in their own business: trades and contractors, service businesses, clinics, studios, coaches, agencies and product brands. If your business can't run without you answering every question, we should talk.
One 60-minute session plus 1–2 hours to put things in place. I do a lot of the building with you so it doesn't land on your plate.
Most systems fail because they're built for the business on paper, not the way you and your team actually work. We build around your real week and install it with your team, so it holds when you step back.
No one honest can promise revenue. What I commit to is the work: by day 60 you'll have the systems, SOPs and plan we map out together, built and handed to your team.
No. Prices are in Canadian dollars, and 13% HST is added at checkout. Your receipt shows the tax separately.
Two to three at a time, so each owner gets real attention.
Book a free 45-minute consult call. We'll look at how your business really runs, find your biggest backend bottleneck, and see if Built to Run is the right fit.
Questions about advisory or anything else? Email me:
info@ceilidhcostello.com